Activity details
Content
This 4-hour workshop is divided into three main sections:
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Introduction to Brand Licensing and International Trends: Exploring the global licensing market scale, Gen Z consumption trends, and the immersive experiences brought by virtual technologies (such as virtual art toy weeks).
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Foundations of Intellectual Property Law: Introducing core legal knowledge for IP protection and the basic norms of brand licensing.
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Brand Protection and Case Study Execution: Analyzing the successful experiences of renowned brands such as Molly, Chocolate Rain, and McDull to learn how to address challenges in the process of IP commercialization.
Why Brand Licensing?
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Massive Market Scale: Global retail sales of licensed merchandise and services have reached $292.8 billion.
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Hong Kong’s Hub Status: Many internationally renowned licensors, such as Mattel and Iconix Brand Group, have established offices in Hong Kong to manage their Asian operations.
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The Rise of Local IP: A large number of excellent IP projects, such as McDull, Molly, and the Palace Museum, have emerged in Mainland China and Hong Kong, demonstrating the limitless prospects of the licensing industry.
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Policy Support: This course aligns with the plans and strategies for promoting intellectual property trading as outlined in the Policy Address.
Target Audience
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Individuals aged 18 or above.
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Professionals with experience in cultural and creative industries, marketing, brand management, and product R&D, or
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Professionals interested in brand marketing, creative entrepreneurship, or IP investment.
Language
- Mandarin